6 May 2015

GTA’s new ‘best of’ beach and regional brochures help MEA agents sell the world 

Global travel distributor GTA launches three new brochures at Arabian Travel Market. Each showcases a handpicked selection of accommodation options most suited to the expectations of Middle Eastern and African travellers in 36 different destinations. For the first time, nearly 90 hotels and resorts feature in a dedicated ‘beach’ brochure.

Global travel distributor GTA launches three new brochures at Arabian Travel Market (4-7 May 2015) this year. Covering the best of APMEA, Europe & the Americas and beach destinations around the world, they will help Middle Eastern and African travel agents promote and book accommodation, ‘in destination’ services and experiences in 36 countries.

With tens of thousands of accommodation options on GTA’s online booking sites, each brochure showcases a handpicked selection in different destinations most suited to the expectations of Middle Eastern and African travellers. Many of the destinations appeal for the cultural attractions, shopping and great dining experiences that the region’s travellers love.

For the first time, nearly 90 coastal hotels and beach resorts feature in a dedicated 56-page ‘beach’ brochure. The renowned Thai beach resorts of Phuket, Pattaya and Koh Samui; stunning Langkawi; beautiful Bali; Antalya, Belek and Bodrum on the Turkish coast; glamorous Cannes on France’s Cote d’Azure; the Maldives; Indian Ocean; the Greek islands of Mykonos and Santorini; and the sunshine coast of Spain, all appear.

Rami Mashini, GTA’s Vice President of Sales & Marketing for the Middle East & Africa, says: “I’m enormously pleased to unveil a selection of great beach properties to join our already-popular ‘best of’ brochures. Finding accommodation and experiences in popular beach and coastal locations has been a priority for GTA for several years now to meet agent and traveller demand.”

The 76-page ‘Best of Asia Pacific, the Middle East and Africa’ brochure features recommended hotels in 13 countries, while Austria, France, Germany, Italy, Spain, Switzerland, the UK and the USA have been chosen to represent ‘Europe & the Americas’.

GTA’s Middle East & Africa region is increasingly influential as the number of room nights sold through the travel trade enjoys double digit growth. While the United Arab Emirates and Turkey remain the top two destinations for travellers from the region, the United States, United Kingdom and France complete the top five. While intra-regional travel – particularly for Africans – still dominates, many of the world’s destinations are benefiting too. Australia, Japan, Romania and Portugal have all seen the number of room nights booked in their hotels rise by more than 50%.

Almost 70% of source markets in the Middle East & Africa have seen the number of room nights booked increase year on year. This is in large part due to the strength of GTA’s general sales agents in the region who have a deep knowledge of consumer trends in their particular markets and valuable insight into the political, economic, cultural and technological circumstances influencing travel.

The world’s travel trade already books nearly 13 million room nights every year through GTA and, as Rami adds, “Whether it’s a short stay or a longer trip, GTA draws on years of experience in finding all kinds of holidays in all parts of the world to best advise travel sellers. Although technology helps us act quickly to get the best rates – and commissions – for agents, it is the enormous emphasis we place on customer service, building relationships and understanding our customers’ businesses that sets us apart.”

Inside… the Best of Beach: Choose the tropical island paradise of W Retreat Koh Samui, the Outrigger Mauritius Beach Resort nestled amid the early 17th century charm of a traditional sugar cane plantation or Meliá Marbella Banús, right on the beach of the Golden Mile. Discover how the famous and flamboyant, century-old Negresco has drawn a cast of stars from Princess Grace and Elton John to Dali and the Beatles to Cannes. Enjoy the volcanic scenery from Fanari Villas Hotel in the picturesque cliff-top hamlet of Oia above Santorini’s beautiful caldera.

Inside… the best of Europe and the Americas: Choose the Conrad London St. James’ chic design on the doorstep of Westminster and Buckingham Palace, the sophisticated ambiance of the Sofitel Paris Arc de Triomphe close to the Champs Elysées or The Gray’s elegance and eclecticism that attracts Milan’s high society. Combine golf and spa experiences with a Disney adventure at the Four Seasons Orlando; discover the historic charm and authentic New England hospitality of Loews Boston Hotel; or base yourself at Swissôtel Métropole for retail therapy along Geneva’s most luxurious shopping street.

Inside… the best of Asia Pacific, the Middle East and Africa: Choose the Southern Sun Waterfront in Cape Town, just a short walk from Victoria and Alfred Waterfront and breathtaking views of Table Mountain and ocean or overlook the Bosphorus from the modern splendour of the InterContinental Istanbul. Enjoy two of Penang’s most famous shopping malls from G Hotel’s prominent location on the bustling Gurney Drive, Shanghai's most iconic hotel, the Westin Bund Center near the world famous waterfront, or spectacular city views from the 55 storeys of Bangkok’s Centara Grand at CentralWorld.