29 May 2015

Lola Diaz Martinez appointed Country Manager for Iberia 

GTA appoints Lola Diaz Martinez as Manager for GTA and TravelCube Iberia as the number of room nights out of the region grows by an average 16% a year (CAGR). Lola will be in charge of the B2B sales team for Spain & Portugal and brings more than a decade’s experience with GTA and with Mexicana Airlines and Cathy Matos Mexican Tours in London, UK.

Global travel distributor GTA has appointed Lola Diaz Martinez as Manager for GTA & TravelCube Iberia as the number of room nights out of the region grows by an average 26% a year (CAGR) despite austerity challenges in the Eurozone. Lola takes charge of the sales team building and maintaining relationships with travel businesses in Spain and Portugal.

Lola Diaz Martinez has more than six years’ experience of working with GTA’s clients on the Iberian Peninsula as well as five years leading sales in Mexico and Latin America. Responsible for significant increases in revenues during this period, Lola established partnerships with key travel businesses and built a reputation among them for the quality of support she provided. Prior to GTA, Lola’s career included heading the General Sales Agent team for Mexicana Airlines in London and similar responsibility for Cathy Matos Mexican Tours.

“I’m excited to take full responsibility for GTA’s presence in Spain and Portugal leading the team that helps travel organisations book accommodation, services and experiences in a rich variety of destinations at home and abroad,” says Lola Diaz Martinez, GTA’s new manager for GTA & TravelCube Iberia. “It’s an exciting time for us as GTA and TravelCube continue to secure allocations in the places people want to stay and the destinations they want to visit, while offering unrivalled booking conditions to the travel trade. Further improvements will help our clients be even more successful and better connect with travellers in store, at home and on the move.”

2015 is the beginning of an exciting new era for GTA as it increases the pace of a multimillion-dollar investment in innovation. It is spending millions to develop future-facing technology that will help it power global travel for customers and make it simple and easy to work with. GTA – and TravelCube – will continue to focus on finding the right accommodation, services, tours and activities at the best possible price in ‘strong hold’ destinations: the travel ‘hot spots’ that consumers most want to visit. It will also ensure that travellers can still benefit from a growing ‘long tail’ of accommodation in less familiar locations away from the traditional tourism trails. GTA has also created a new department dedicated exclusively to contracting beach product – so popular with many European travellers – around the world.

With attractive long-term growth potential and already globally leading positions, three strategic initiatives – the expansion of its footprint and its service offering and the introduction of further digitalisation – will accelerate growth and drive success for the travel, tourism and hospitality businesses that remain GTA’s customers.