26 March 2015

Nils Proschek takes lead for GTA’s retail and wholesale business throughout Germany 

Nils Proschek, country manager for GTA’s retail business TravelCube, adds responsibility for relationships with all wholesale clients. Germany is a highly successful and strong growing market for GTA with room nights sold through the travel trade enjoy a second year of double digit growth. Forward bookings for 2015 show that the USA, Germany and Italy remain the most popular destinations so far.

As room nights sold through German travel businesses enjoy a second year of double digit growth, Nils Proschek – already country manager of GTA’s retail brand in Germany, TravelCube – gains responsibility for relationships with all wholesale clients too.

The news comes as forward bookings for 2015 show that the USA, Germany and Italy remain the most popular destinations so far this year. The trio are consistently top for German travellers booking with GTA and TravelCube through the travel trade. Apart from the US, European countries dominated the top ten destinations for European travellers.

Says Nils: “We want to continue our successful partnerships with all major German tour operators, as well as travel agent consortia groups. In particular, our new and exciting beach content will help our growth strategy with an additional 1500 new contracts and more to come.”

Announcing the expansion of Nils’ responsibilities, Frank Wöller, GTA’s Vice President of Sales for Europe North, says: “Germany is a highly successful and strong growing market for GTA as travel businesses rely on us to help them book ever-popular and up-and-coming destinations. As component business and digitalisation of the travel industry becomes ever more relevant, GTA is the partner of choice for wholesale and retail clients to help them achieve their growth targets. The trade can continue to rely on the competent support of Nils and his experienced team on the ground.”

With attractive long-term growth potential and an already globally leading position, three strategic initiatives – the expansion of its footprint and its service offering and the introduction of further digitalisation – will accelerate growth and drive success for the travel, tourism and hospitality businesses that remain GTA’s customers.

GTA will continue to focus on finding the right accommodation, services, tours and activities at the best possible price in ‘strong hold’ destinations: the travel ‘hot spots’ that consumers most want to visit. It will also ensure that travellers can still benefit from a growing ‘long tail’ of accommodation in less familiar locations away from the traditional tourism trails.

Generating tens of thousands of bookings for hotels, attractions and other tourism businesses every day, GTA sells millions of room nights in more than 25 languages online and throughout the world. Today, travel businesses across the planet rely on GTA to help them provide their customers with the accommodation, services, excursions and experiences they need.