150 Turkish hoteliers and six leading channel managers explored technological opportunities at GTA’s first Channel Manager & Connectivity Workshop. GTA aimed to help hotels understand different options for automatically managing inventory and pricing.
Global travel distributor GTA brought together 150 Turkish hoteliers and six of the country’s leading channel managers to explore technological solutions that can help bring even more tourists to Istanbul.
Held at The Sofa Hotel in Istanbul, GTA’s first Channel Manager & Connectivity Workshop gave hotels the opportunity to understand the different options available to help them automatically manage their inventory and pricing. They learnt how they might integrate reservations with hotel property management systems offered by channel managers and ultimately to a wider world of potential guests thanks to GTA’s Supplier XML API, which connects channel managers to travel sellers and consumers.
Didem Okay, GTA’s Senior Market Manager for Turkey, says: “It is uncommon to get so many traditional competitors in the same room, sharing the same platform. But we all realised that such transparency is enormously valuable to hotels that rely on us to help their businesses succeed.
“Everyone who attended said that the information they gained will help them maximise bookings over a more balanced season, while minimising risks such as over-bookings.”
GTA’s Channel Manager partners Booklogic, Hotel Runner, Vertical Booking, Phobs, BBLiverate and Octorate all prepared presentations and special packages for the hoteliers that attended.