Media Centre

News from 2015

 
5 May 2015

GTA establishes multi-lingual team in Dubai to support travel businesses outside office hours

A dedicated Global Assistance Team moves to Dubai to provide even higher standards of service to the world’s travel agents and support travellers if they encounter problems during their trip. The team provides support outside office hours and in all major languages. News comes as the Middle East & Africa region becomes increasingly influential to GTA’s success and the wider global economy. Sales to the region’s travel trade rose 17% last year and over 70% of MEA source markets have seen the number of room nights booked increase.

GTA establishes multi-lingual team in Dubai to support travel businesses outside office hours (101.71 KB)
4 May 2015

Agents earn tablets, smartphones and more as GTA launches g shop in the Middle East & Africa

Global travel distributor GTA launches its new client loyalty programme at Arabian Travel Market this year. With Asian travel agents already redeeming rewards worth US$83,000 a month, now the Middle East and African trade can earn points for every booking too. Almost 70% of source markets in this region have seen the number of room nights booked increase year on year, so GTA’s clients could benefit from big rewards.

Agents earn tablets, smartphones and more as GTA launches g shop in the Middle East & Africa (99.49 KB)
27 April 2015

GTA signs $2 million (SGD) exclusive marketing agreement with SilkAir

GTA and SilkAir sign $2 million (SGD), year-long memorandum of understanding. The exclusive relationship underscores GTA’s new strategic partnership and will increase awareness of Singapore, highlight value for money and drive visits. Visitors to Singapore fell 3.1% to 15.1 million in 2014 and GTA hopes to help reverse this decline.

GTA signs $2 million (SGD) exclusive marketing agreement with SilkAir (166.47 KB)
23 April 2015

GTA debuts Strategic Partnership Program with Singapore’s international hotel brands

GTA's first strategic partnership in a new program will increase awareness of Singapore, highlight value for money and drive visits. As one of the destination’s largest generators of inbound tourism, GTA will showcase 22 three- to five-star hotels to markets no more than seven hours away. Visitors to Singapore fell 3.1% to 15.1 million in 2014, the first drop since 20091 and GTA hopes to help reverse this decline.

GTA debuts Strategic Partnership Program with Singapore’s international hotel brands (177.32 KB)
14 April 2015

GTA hosts Americas sourcing, sales and operations conference in San Diego, California

150 GTA leaders visit San Diego, CA for combined sourcing, sales and operations conference, which takes place as GTA’s parent, the Kuoni Group, focuses activities on providing services to the global travel industry and to governments. San Diego is among 2015’s top ten destinations in the USA. GTA witnessed a 35% increase in room nights booked in San Diego by American travel agents.

GTA hosts Americas sourcing, sales and operations conference in San Diego, California (104.8 KB)
2 April 2015

Success of Asia promotion means rise in Switzerland’s popularity

A successful six-month partnership between GTA and Switzerland Tourism will boost longer stays and increase room nights by more than 20%. Marketing to travel agents in mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan and Thailand promoted two Grand Tours by car or rail. Last year Switzerland enjoyed double digit increases in the number of room nights booked by travel agents in India and South Korea, while it was China’s tenth most popular destination.

Success of Asia promotion means rise in Switzerland’s popularity (148.79 KB)