7 October 2016

Media Release: GTA Celebrates 41st Anniversary with $100,000 Festive Giveaway! 

- Top-performing agents stand to win $100,000 worth in cash, G-Shop points and prizes
- Minor International and Starwood confirmed as Gold and Silver partners
- Winning agents to be revealed in the first week of 2017

GTA, Kuoni’s global travel distribution arm, is celebrating its 41st anniversary this year. To mark this momentous milestone, the company has unveiled a new “Festive Rewards” campaign that gives travel agents the chance to win thousands of dollars’ in cash, G-Shop points and prizes!


Running globally from 7th October to 31st December 2016, the Festive Rewards campaign will see hundreds of GTA’s top-selling travel agent partners rewarded with cash, G-Shop points and high-value gifts. Over 500 hand-picked/specially-selected hotels and resorts from around the world have confirmed their participation.


Minor International, which operates six hotel brands including Anantara, Avani and Per Aquum, has already signed up as the campaign’s Gold Partner. This follows the recent partnership agreement signed between GTA and Minor, reflecting the deepening level of collaboration between the two companies. Starwood Hotels & Resorts Worldwide has also been announced as the campaign's Silver Partner.


At the end of the 12-week promotional period, 20 top-performing agents, based on their total transaction value during the campaign, will each receive a cash prize of $2,000.


All other qualifying agents will go into GTA’s 2017 New Year Draw and each stand a chance to win a brand new iPhone 7. In total, GTA will give away $100,000 worth in cash, prizes and reward points!


“GTA is constantly looking for new ways to engage, incentivize and reward our trade partners. With this year marking our company’s 41st anniversary, we wanted to create an extra special campaign to reflect the magnitude of this milestone,” said Andrew Hughes, GTA’s Vice President of Sourcing for Asia Pacific, Middle East & Africa (APMEA).


“Together with the support of all our hotel partners, GTA will be giving away a staggering $100,000 worth in cash, G-Shop points and prizes to reward our loyal agents. We see this as a great way of celebrating our anniversary, the festive season and 41 years of outstanding client relationships,” he added.


The winning agents will be revealed in the first week of January 2017. For more information about GTA’s Festive Rewards campaign, please visit http://apmea.gta-marketing.com/yer_index/.





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About GTA

Powering global travel, GTA provides ground travel products and services for FITs (Free Independent Travelers), supporting the biggest and best in travel. Part of the Kuoni Group, GTA is trusted to deliver because of its wealth of experience, privileged relationships and on the ground expertise. Its technology solutions easily connect travel suppliers and sellers worldwide. GTA’s booking sites – GTA Retail and Wholesale, TravelCube and Travel Bound, as well as its XML – process over 21,000 bookings daily, in more than 25 languages. Connect now with GTA. www.gta-travel.com



Media Enquiries:


Shawn Lim

Marketing Manager, Asia



DID: +65 6500 1674