23 March 2016

GTA debuts Strategic Partnership Program in Thailand across 6 different locations 

• Total 64 premium hotels will participate in the program
• Supported by Tourism Authority of Thailand, the key focus is on luxury experiences in Thailand
• 1st Strategic Partnership Program (SPP) launch in 2016 (after Singapore, Hong Kong & Dubai in 2015)
• 6 destinations: Bangkok, Chiang Rai, Hua Hin, Koh Samui, Pattaya and Phuket

Kuoni’s Global Travel Distribution arm, GTA announced Thailand as its first new Strategic Partnership Program (SPP) destination for 2016. Together with 64 premium hotels across six locations in Thailand – Bangkok, Phuket, Koh Samui, Chiang Rai, Hua Hin and Pattaya, GTA will take the lead to promote the many luxury experiences available in Amazing Thailand; in line with Tourism Authority of Thailand’s new focus for 2016.

SPP Thailand stands out uniquely as:

-       The first SPP that promotes 6 different locations in one country.

-       75% are 5-star hotels and the rest are 4-star hotels.

-       It is strongly supported by Tourism Authority of Thailand to promote Thailand as a luxury leisure destination

-       10x g shop reward points for travel agencies and wholesalers to kick start and promote partner hotels.

Thailand is a key destination in Asia for GTA, constantly ranked among the top 3 in the last 3 years. Last year, GTA achieved an outstanding room-nights growth of +32% Year-on-Year and over +47% Year-on-Year in Sales Revenue to destination Thailand.  With the introduction of this Strategic Partnership Program, GTA expects to deliver a higher Average Daily Rate (ADR) for destination Thailand and will focus on delivering longer stays from upscale travellers to the key locations in Thailand.

Launching SPP Thailand at The House of Sathorn in Bangkok earlier today, GTA’s Regional Vice President of Sales and Marketing for Asia Pacific, Middle East and Africa, Daryl Lee says: “Thailand is a very important destination for GTA. We have been bringing a lot of tourists to Thailand as it is really popular with independent travellers.  We see an excellent opportunity now to partner with Tourism Authority of Thailand and our key hotel partners to promote luxury experiences to these leisure travellers.  We understand that holidaymakers can be motivated to choose a premium room or upgrade their hotel stay if there is an attractive deal or to book a unique holiday experience that only Amazing Thailand can offer. With this program, we hope to highlight some of the most unique luxury experiences in Thailand and introduce these new products to our vast network of travel agents worldwide.”

“We are very proud of GTA for taking the lead to bring together 64 premium hotels and promote the destination. Also, more importantly is having Tourism Authority of Thailand support the program as all our objectives are greatly aligned,” said Ms. Samornpun Somnam, Executive Director of Keemala at the launch event.

Thailand drew 29.9 million international visitors in 2015, an increase of more than 20 per cent compared with 2014.

Mr. Lars Kerfin, General Manager of Renaissance Bangkok Ratchaprasong Hotel said, “We’ve heard positive feedback of this Strategic Partnership Program from our counterpart in Singapore as the program has helped drive strong incremental revenue for the participating hotels.  More valuable for us is the program opens up mystery markets for the hotels which they would previously find it challenging to access effectively. We are very excited to be part of the program in Thailand.”


SPP Hotels in Thailand

 

S/N

Location

Hotel

Star Rating

BANGKOK

1

Bangkok

Amara Bangkok

5

2

Bangkok

Anantara Siam Bangkok

5

3

Bangkok

Avani Atrium Bangkok

5

4

Bangkok

Banyan Tree

5

5

Bangkok

Conrad Bangkok

5

6

Bangkok

Courtyard by Marriott Bangkok

5

7

Bangkok

Grand Hyatt Erawan

5

8

Bangkok

Hotel Muse Bangkok

5

9

Bangkok

Marriott Queen's Park

5

10

Bangkok

Movenpick Sukhumvit 15

5

11

Bangkok

Plaza Athenee Bangkok, A Royal Meridien Hotel

5

12

Bangkok

Pullman Grande Sukhumvit

5

13

Bangkok

Radisson Blu Plaza Bangkok

5

14

Bangkok

Renaissance Bangkok Ratchaprasong Hotel

5

15

Bangkok

Royal Orchid Sheraton

5

16

Bangkok

Sheraton Grande Sukhumvit

5

17

Bangkok

Siam@Siam Design Hotel & Spa

5

18

Bangkok

Sofitel So Bangkok

5

19

Bangkok

The Westin Grande Sukhumvit

5

20

Bangkok

W Bangkok

5

21

Bangkok

Four Points by Sheraton Bangkok

4

22

Bangkok

Novotel Bangkok Sukhumvit 20

4

23

Bangkok

Novotel Bangkok Platinum

4

24

Bangkok

Radisson Suite Bangkok

4

PHUKET

25

Bang Tao Bay

Anantara Phuket Layan Resort & Spa

5

26

Mai Khao Bch

Anantara Phuket Villa

5

27

Trang

Anantara Si Kao Resort & Spa

5

28

  Bang Tao Bay

Angsana Laguna Phuket

5

29

Tri Trang Beach

Avista Hideaway Phuket Patong, Mgallery by Sofitel

5

30

Bang Tao Bay

Banyan Tree Phuket

5

31

Koh Lanta

Crown Lanta Resort & Spa

5

32

Karon Beach

Hilton Phuket Arcadia Resort & Spa

5

33

Patong Beach

Kalima Resort & Spa

5

34

Kamala Beach

Keemala

5

35

Karon Beach

Movenpick Resort & Spa Karon Beach

5

36

Nai Yang Beach

Phuket Marriott Resort and Spa, Nai Yang Beach

5

37

Patong Beach

Thavorn Beach Village Resort & Spa Phuket

5

38

Karon Beach

Thavorn Palm Beach Resort Phuket

5

39

Naga Island

The Naka Island A Luxury Collection Resort & Spa Phuket

5

40

Phuket

The Village Coconut Island Beach Resort

5

41

Phi Phi Island

 Zeavola Resort & Spa

5

42

Kata Beach

Novotel Phuket Kata Avista Resort and Spa

4

43

Surin Beach

DoubleTree Resort by Hilton Phuket – Surin Beach

4

44

Khao Lak

Mai Khaolak Beach Resort & Spa &  Mai Holiday by Mai Khaolak

4

45

Patong Beach

Novotel Phuket Resort

4

46

Patong Beach

Novotel Phuket Vintage Park

4

47

Bang Tao Bay

Outrigger Laguna Resort and Villas

4

PATTAYA

48

Pattaya

Intercontinental Pattaya Resort

5

49

Pattaya

Movenpick Siam Hotel Pattaya

5

50

Pattaya

Pattaya Marriott Resort & Spa

5

51

Pattaya

Veranda Resort Pattaya

5

52

Pattaya

Courtyard by Marriott South Pattaya

4

53

Pattaya

Siam @ Siam Design Hotel Pattaya

4

CHIANG RAI

54

Chiang Rai

Anantara Golden Triangle Elephant Camp & Resort

5

HUA HIN

55

Hua Hin

Anantara Hua Hin Resort and Spa

5

56

Hua Hin

Hua Hin Marriott Resort and Spa

5

57

Cha Am

Veranda Hua Hin Resort and Spa

4

KOH SAMUI

58

Taling Ngam

Conrad Koh Samui

5

59

Lamai Beach

Le Meridien Koh Samui Resort & Spa

5

60

Na Thon

Mövenpick Resort Laem Yai Beach Samui

5

61

Mae Nam

W Retreat Koh Samui

5

62

Chaweng

Dara Samui Beach Resort & Spa

4

63

Bo Phut

Kanda Residences Samui

4

64

Hua Thanon

X2 Samui – All Spa Inclusive Resort   

4