4 January 2016

GTA Ushers in 2016 with First Flash Sale of the Year! 

Over 250 hotel deals from 16 cities around the world with exclusive offers of up to 45% OFF*!

• Global flash sale offers the traveller planning to travel in 2016 great savings

• GTA has partnered with over 200 hotels in 16 popular city destinations to make weekly deals immediately available to tens of thousands of travel selling businesses using GTA’s booking systems

Kuoni Group’s Global Travel Services Division, GTA, TravelCube and Travel Bound, have partnered with 264 hotels across 16 cities around the world to offer travellers its First Flash Sale for 2016! Understanding that the independent travellers are motivated to book their holidays when there are savings to be enjoyed, the flash sale will run for the first five weeks of 2016 – with deals introduced over five weeks.

Deals are valid for 1-week only before the following week’s offers are unlocked online. The flash sale starts from 4 January to 7 February with 264 deals from16 top cities across the globe.

Week #1: 4th January to 10th January

New York, Phuket, Kuala Lumpur


Week #4: 25th January to 31st January

Barcelona, Berlin, Istanbul

Week #2: 11th January to 17th January

Hong Kong, Seoul, London, Paris


Week #5: 1st February to 7th February

Dubai, Las Vegas, Orlando

Week #3: 18th January to 24th January

Bangkok, Singapore, Rome



Daryl Lee, Regional Vice President of Sales and Marketing for Asia Pacific, Middle East and Africa says: “As a market leader, we would like to spearhead how the trend is going to look like for 2016 and also, to position ourselves for a good start. The first sale of the year aims to help both our suppliers and clients to drive incremental aggressive demand and encourage travellers to book early.

Martin Jones, GTA’s Senior Vice President for Global Sourcing and Product Development Hotel says: “What better way to kick off the New Year with so many great offers from our hotel partners. Our commercial team works very closely with hoteliers to help drive demand for room occupancy, and the cities were selected based on trends from our historical booking periods. Thanks to the longstanding partnerships we have with hotels around the world, we can offer these attractive deals which can help encourage prospective guests to book a hotel they have previously considered, but may have previously been out of their price range. Particularly for our ‘Stay 3 nights, get 1 night free’ and discount promotions, these will mean significant savings for stays in some of these cities’ most popular hotels.”

Flavia Alzetta, Senior Vice President for Global Sales and Marketing says: “Following GTA’s successful Q3 Premium Collection global campaign, we decided to introduce the first flash sale of the year. We hope to start 2016 by introducing travellers to our hotel partners in 16 of our most popular city destinations, presenting our clients with the latest rates and availability from around the world via our booking sites – GTA retail, TravelCube and Travel Bound, as well as GTA wholesale – and XML system together.”